About Us

We're Lead Laundry®. Cleaning Up Lead Generation Since 2016

One owner, no investors, and ten years of campaigns that had to work.

Our Story

Ten Years, One Owner

Adam Benz started Lead Laundry on the Gold Coast in June 2016. Ten years on, he still owns 100% of it. No investors, nobody to keep happy except clients. We run the whole marketing stack: social ads, CRM, websites, content, the lot.

How We Work

You deal with Adam, Maddy and Charlotte, not an account manager. We learn the business first, then run the marketing.

Why One Team

You get one team across strategy, execution, optimisation and reporting, instead of stitching five agencies together and hoping they talk.

Est. 2016, Gold Coast
Founded
June 2016
Based
Surfers Paradise, Gold Coast
Owner
Adam Benz, sole director
Team
Three, plus a 400+ specialist network
1,200+
Campaigns
50,000+
Leads
$5M+
Ad spend
0+

Campaigns Run

0+

Leads Generated

$0M+

Ad Spend Managed

Questions

The Ones We Get Asked Most

How big is Lead Laundry, really?

Three people. Adam runs it, Maddy Edwards runs strategy, Charlotte runs design. Behind them sits a network of 400+ specialists we pull from when a job needs a skill we do not keep in-house. You always deal with the people doing the work.

Ten years is a long time. Are you still current?

The tools change every year and we change with them. We build websites on Astro now because we spent years inside WordPress and got sick of patching it. Same story everywhere else. We do not run something because we have always run it.

Are you actually on the Gold Coast?

Surfers Paradise, 50 Cavill Ave. If you are local, come and see us.

Do you only work with Gold Coast businesses?

No. We are on the Gold Coast and we work with businesses across Australia. Most of the work happens over a screen either way.

Do I have to buy the whole stack?

No. Plenty of clients start with one thing, usually ads or a website, and add from there. The point of a full-stack agency is that you can add the next piece without finding a new supplier, not that you have to buy it all on day one.

Ten Years In

Let's see what your marketing is actually doing.

Take the free Pulsecheck and get a score across six areas, or jump on a call with Adam.