Marketing Strategy & Fractional CMO
A senior marketing head on your business, part time. Same calls, same accountability, no salary and no super.
Adam Benz.
15+ years in sales and marketing. Adam started Lead Laundry in June 2016 and still owns all of it, so the person you talk to is the person accountable for the number.
A vCMO is the senior head on your marketing, part time. You get the same strategic calls you would get from a full-time hire, without the salary, the super, or the months it takes someone new to learn your business. You keep the decisions. Adam makes sure you make them with the right numbers in front of you.
What You Are Actually Paying For
A Strategy That Holds Up
Built on what 1,200+ campaigns and $5M+ in managed ad spend taught us.
Delivery That Gets Watched
Adam checks the numbers himself. What stops working gets fixed, not quietly renewed.
Growth On Your Numbers
When to spend more, when to hold, which market next. Decided on your data.
Strategy. Delivery. Growth.
Strategy
- Work out who actually buys, and why
- Positioning that survives a price check
- A roadmap with dates and numbers on it
Delivery
- Ads, pages and follow-up, one owner
- Every channel pulling in the same direction
- Content published, not just planned
Growth & Scale
- Kill what underperforms, back what works
- Spend scales only when the numbers say so
- New markets tested small before betting big
The Ones We Get Asked Most
What is a virtual CMO, in plain English?
A senior marketing head who works on your business part time instead of full time. Same strategy calls, same decisions, same person accountable for the number. You are just not paying a salary and super for it.
How is this different to hiring you for ads?
Ads is a channel. A vCMO owns the whole line from ad to sale, including the parts we do not personally run. If your follow-up is what is broken, a vCMO tells you that and fixes it. An ads supplier keeps selling you ads.
Who actually does the work, Adam or a junior?
Adam. He owns the business and runs the strategy, with Maddy Edwards keeping delivery on track. There is no account manager relaying your question to someone you have never met.
Can I just buy the strategy and run it myself?
Yes, plenty of people do. You get the plan and it is yours to keep whether or not you ever use us again.
I have paid an agency before and nothing happened.
Probably true, and it is the most common thing we hear. Usually the agency did what it was hired to do. The ads worked, the leads landed in an inbox, sat two days, got called back Thursday and went cold. That is not an ads problem, it is a structural one. Nobody owned the whole line from ad to sale. That is the entire job of a vCMO.
How long am I locked in?
You are not. A strategy that needs a 12 month contract to survive is not a strategy.
Book A Strategy Session
The first call is free, 30 minutes, on Zoom. The plan is yours to keep either way.